Say hello to PapaPC

Article posted on April 18, 2010 at 10:46 am

When Kariba’s creative director, Chris, heard that his father (Alan) was in danger of losing his job in the motor industry, the family rallied round and came up with a new business proposition for him. Chris realised there was a market for computer support for people over the age of 50 from someone who was IT proficient, such as Alan, but also spoke the same non-techy style of language. After a lot of thinking – largely over a steaming Shepherd’s Pie one Sunday afternoon, Chris’s Mum, Elaine, came up with the new name for the business, PapaPC. A day or so later and PapaPC had a stunning visual identity designed by Kariba Stu, web hosting and email and a lovely advert placed in one of the local ‘doorstep’ style directories.